Resume

CONNECTIONS MANAGER

VMLY&R

Kansas City, MO

• Detect and respond to brand mentions, tags, direct messages, and replies across paid and organic channels

• Understand the functionality and consumer use of major and emerging social platforms

• Curate and manage permissions for user-generated content

• Build, tag and publish social content.

• Understand the social audience, voice and tone of brands

• Addresses unforeseen challenges by gathering information and proposing solutions

• Traffic paid social assets for launch of paid social content

• Monitor ongoing social conversations via social listening, industry trends, audience insights, etc

• Leverage cultural and audience insights to inform ongoing content strategy, optimizations and content creation

• Continue ongoing monitoring of brands and competitors on social leveraging social listening and competitive monitoring tools to inform insights