Resume
Experience
SEP 2024 - PRESENT
Content & Engagement Manager -
Amazon Beauty
Atlanta, GA
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Maintain content calendar assets while updating new strategies
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Schedule and publish content on social media platforms such as Instagram, TikTok, and YouTube
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Review and edit content for accuracy, consistency, and grammar to ensure quality aligns with the companies brands guidelines, voice, and messaging
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Write copy for organic posts on accounts including TikTok, Instagram (feed & story), Pinterest, and YouTube
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Sourced user generated content that aligned with brand image, tone, and messaging standards
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Serve as a liaison between client and community for specific customer service inquiries and questions
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Possessed a strong understanding of content management systems, digital publishing tools, and related technologies such as Asana, Airtable, Figma, and Dash Hudson.
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Work closely with creative, project management, and strategy teams to align content publishing with overall marketing strategies
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Drove community growth and engagement through strategic use of proactive outreach and responsive interaction
FEB 2022 - MAY 2024
CONNECTIONS MANAGER -
Advil, Smirnoff, Diet Coke, etc.
Kansas City, MO
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Monitored and responded to brand mentions, tags, DMs, and replies across both paid and organic channels to maintain active community engagement
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Wrote editorial style copy for digital campaigns, newsletters, and video scripts to drive audience connection and retention
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Collaborated with editorial and creative teams to pitch, plan, and produce cross platform media content
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Managed trafficking and delivery of paid social assets for timely campaign launches
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Tracked real-time social conversations using social listening tools, industry trend monitoring, and audience insights
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Used analytics tools to assess content performance and inform editorial calendars, optimizing for views and engagement
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Continuously monitored competitor activity and brand sentiment using social listening and competitive intelligence tools to surface actionable insights
JAN 2021 - DEC 2022
DIGITAL MARKETING COORDINATOR
Kansas City, MO
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Collaborated with stakeholders to gather content requirements and ensure alignment with brand identity and strategic goals
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Designed on-brand graphics tailored to each client's visual guidelines and brand kit
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Developed and maintained editorial calendars to organize content planning and delivery
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Created and scheduled social media posts across multiple client platforms, ensuring consistent brand presence
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Reviewed and quality-checked all content prior to publishing to prevent visual or technical issues and ensure timely delivery
MAY 2021 - FEB 2022
SOCIAL MEDIA COORDINATOR
Overland Park, KS
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Developed content strategies tailored to client goals, target audiences, and industry trends
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Executed approved strategies with a focus on consistency, timeliness, and measurable impact
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Maintained an active and cohesive social media presence across client platforms
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Published content across relevant social channels, including Facebook, Instagram, LinkedIn, and Twitter
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Created and managed LinkedIn ad campaigns to support brand awareness and lead generation
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Researched and applied current marketing trends to optimize content performance and strategy
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Managed and evaluated Google Ads campaigns to ensure alignment with marketing objectives and ROI
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Fostered community engagement by encouraging interaction and responding to audience comments and messages
AUG 2016 - MAY 2020
Langston, Oklahoma
Bachelors of Arts & Sciences
Associates in General Studies
Department of Communications
● Broadcast Journalism Major
● Cumulative GPA: 3.3 on a 4.0 scale
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Cum Laude Graduate
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Seven time Deans’ Honor Roll Student
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National Society of Leadership and Success member. (2020-Present)
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National Association of Black Journalists (2020-Present)
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Amazon: Beyond the Yard 2020 HBCU conference
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Miss Black & Old Gold for Alpha Phi Alpha Fraternity Inc., (2019-2020)
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Vice President of the National Council of Negro Women- Langston University Section
(2019-2020)
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Berkley’s Business Journalism Diversity Program in Berkley, California with Bloomberg Television (2019)