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Resume

Experience

SEP 2024 - PRESENT

Content & Engagement Manager -

Amazon Beauty 

Atlanta, GA

  • Maintain content calendar assets while updating new strategies 

  • Schedule and publish content on social media platforms such as Instagram, TikTok, and YouTube

  • Review and edit content for accuracy, consistency, and grammar to ensure quality aligns with the companies brands guidelines, voice, and messaging

  • Write copy for organic posts on accounts including TikTok, Instagram (feed & story), Pinterest, and YouTube

  • Sourced user generated content that aligned with brand image, tone, and messaging standards

  • Serve as a liaison between client and community for specific customer service inquiries and questions

  • Possessed a strong understanding of content management systems, digital publishing tools, and related technologies such as Asana, Airtable, Figma, and Dash Hudson.

  • Work closely with creative, project management, and strategy teams to align content publishing with overall marketing strategies

  • Drove community growth and engagement through strategic use of proactive outreach and responsive interaction

FEB 2022 - MAY 2024

CONNECTIONS MANAGER -

Advil, Smirnoff, Diet Coke, etc.

Kansas City, MO

  • Monitored and responded to brand mentions, tags, DMs, and replies across both paid and organic channels to maintain active community engagement

  • Wrote editorial style copy for digital campaigns, newsletters, and video scripts to drive audience connection and retention

  • Collaborated with editorial and creative teams to pitch, plan, and produce cross platform media content

  • Managed trafficking and delivery of paid social assets for timely campaign launches

  • Tracked real-time social conversations using social listening tools, industry trend monitoring, and audience insights

  • Used analytics tools to assess content performance and inform editorial calendars, optimizing for views and engagement

  • Continuously monitored competitor activity and brand sentiment using social listening and competitive intelligence tools to surface actionable insights

JAN 2021 - DEC 2022

DIGITAL MARKETING COORDINATOR

Kansas City, MO

  • Collaborated with stakeholders to gather content requirements and ensure alignment with brand identity and strategic goals

  • Designed on-brand graphics tailored to each client's visual guidelines and brand kit

  • Developed and maintained editorial calendars to organize content planning and delivery

  • Created and scheduled social media posts across multiple client platforms, ensuring consistent brand presence

  • Reviewed and quality-checked all content prior to publishing to prevent visual or technical issues and ensure timely delivery

MAY 2021 - FEB 2022

SOCIAL MEDIA COORDINATOR

Overland Park, KS

  • Developed content strategies tailored to client goals, target audiences, and industry trends

  • Executed approved strategies with a focus on consistency, timeliness, and measurable impact

  • Maintained an active and cohesive social media presence across client platforms

  • Published content across relevant social channels, including Facebook, Instagram, LinkedIn, and Twitter

  • Created and managed LinkedIn ad campaigns to support brand awareness and lead generation

  • Researched and applied current marketing trends to optimize content performance and strategy

  • Managed and evaluated Google Ads campaigns to ensure alignment with marketing objectives and ROI

  • Fostered community engagement by encouraging interaction and responding to audience comments and messages

AUG 2016 - MAY 2020

LANGSTON UNIVERSITY

Langston, Oklahoma

Bachelors of Arts & Sciences 

Associates in General Studies

Department of Communications

● Broadcast Journalism Major
● Cumulative GPA:
3.3 on a 4.0 scale

  • Cum Laude Graduate

  • Seven time Deans’ Honor Roll Student

  • National Society of Leadership and Success member. (2020-Present)

  • National Association of Black Journalists (2020-Present)

  • Amazon: Beyond the Yard 2020 HBCU conference

  • Miss Black & Old Gold for Alpha Phi Alpha Fraternity Inc., (2019-2020)

  • Vice President of the National Council of Negro Women- Langston University Section

    (2019-2020)

  • Berkley’s Business Journalism Diversity Program in Berkley, California with Bloomberg Television (2019)

Education

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