Resume

Experience

Content & Engagement Manager -

Amazon Beauty

Atlanta, GA

Maintain content calendar assets while updating new strategies
Schedule and publish content on social media platforms such as Instagram, TikTok, and YouTube
Review and edit content for accuracy, consistency, and grammar to ensure quality aligns with the companies brands guidelines, voice, and messaging
Write copy for organic posts on accounts including TikTok, Instagram (feed & story), Pinterest, and YouTube
Sourced user generated content that aligned with brand image, tone, and messaging standards
Serve as a liaison between client and community for specific customer service inquiries and questions
Possessed a strong understanding of content management systems, digital publishing tools, and related technologies such as Asana, Airtable, Figma, and Dash Hudson.
Work closely with creative, project management, and strategy teams to align content publishing with overall marketing strategies
Drove community growth and engagement through strategic use of proactive outreach and responsive interaction

CONNECTIONS MANAGER -

Advil, Smirnoff, Diet Coke, etc.

Kansas City, MO

Monitored and responded to brand mentions, tags, DMs, and replies across both paid and organic channels to maintain active community engagement
Wrote editorial style copy for digital campaigns, newsletters, and video scripts to drive audience connection and retention
Collaborated with editorial and creative teams to pitch, plan, and produce cross platform media content
Managed trafficking and delivery of paid social assets for timely campaign launches
Tracked real-time social conversations using social listening tools, industry trend monitoring, and audience insights
Used analytics tools to assess content performance and inform editorial calendars, optimizing for views and engagement
Continuously monitored competitor activity and brand sentiment using social listening and competitive intelligence tools to surface actionable insights

DIGITAL MARKETING COORDINATOR

Kansas City, MO

Collaborated with stakeholders to gather content requirements and ensure alignment with brand identity and strategic goals
Designed on-brand graphics tailored to each client's visual guidelines and brand kit
Developed and maintained editorial calendars to organize content planning and delivery
Created and scheduled social media posts across multiple client platforms, ensuring consistent brand presence
Reviewed and quality-checked all content prior to publishing to prevent visual or technical issues and ensure timely delivery

SOCIAL MEDIA COORDINATOR

Overland Park, KS

Developed content strategies tailored to client goals, target audiences, and industry trends
Executed approved strategies with a focus on consistency, timeliness, and measurable impact
Maintained an active and cohesive social media presence across client platforms
Published content across relevant social channels, including Facebook, Instagram, LinkedIn, and Twitter
Created and managed LinkedIn ad campaigns to support brand awareness and lead generation
Researched and applied current marketing trends to optimize content performance and strategy
Managed and evaluated Google Ads campaigns to ensure alignment with marketing objectives and ROI
Fostered community engagement by encouraging interaction and responding to audience comments and messages

Langston, Oklahoma

Bachelors of Arts & Sciences

Associates in General Studies

Department of Communications

● Broadcast Journalism Major
● Cumulative GPA: 3.3 on a 4.0 scale

Cum Laude Graduate
Seven time Deans’ Honor Roll Student
National Society of Leadership and Success member. (2020-Present)
National Association of Black Journalists (2020-Present)
Amazon: Beyond the Yard 2020 HBCU conference
Miss Black & Old Gold for Alpha Phi Alpha Fraternity Inc., (2019-2020)
Vice President of the National Council of Negro Women- Langston University Section

(2019-2020)
Berkley’s Business Journalism Diversity Program in Berkley, California with Bloomberg Television (2019)

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